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We Imagine

Parasol Co is a culture, a mindset, a spirit—thoughtfully engineered by imagination.

Imagination is the defining character of how we—and our family of customers—move through the world. It is our shared curiosity and sense of adventure. It is our open-minded way of embracing all the possibilities of our diverse world. It is forward-leaning, creating a hopeful future for this newborn generation by empowering them now. It is our infinite quest to discover and advance innovative materials, designs and technologies—to be our best products, our best selves, our best world.


Our imagination is worldwide.  

Our world of innovation embraces everyone in our culture and experience—from product engineers and fabricators, to graphic designers and content creators. From Los Angeles to China. From Chicago to Brussels. The diversity of our imagination knows no borders.

Our innovation is global.

While Parasol is conceived with love in Los Angeles, CA, it is a global company—researching and sourcing the highest quality materials and engineering technologies from Japan, Europe, Korea, Israel and the U.S. Parasol’s unique diaper design with RashShield® protection is the successful result of its co-founder’s relentless, entrepreneurial pursuit of a softer, more absorbent, rash-free diaper. We are always discovering, evolving and advancing to bring superior products and healthier well-being to babies and their families.

Donna

Creative Director

Chicago, IL

Jessica

Co-founder/CEO

Irvine, CA

Ioana

UX Specialist

Bucharest, Romania

Joanna

Partnerships

Beaumont, CA

Vivien

R+D

Beijing, China

Our CEO is a parent imagining a better way.  

In 2014, Jessica Hung co-founded Parasol as a woman-owned business dedicated to innovating diapers and products that prevent diaper rash in sensitive-skin babies. 

Prior to co-founding Parasol, highlights of Jessica’s journey included arriving to the U.S. as a first-generation immigrant from Taiwan to attend college in Chicago, IL; a successful career in the private-finance sector; and her most demanding position yet — parent to a wonderful son and daughter.

“As parents, it’s our responsibility to protect and comfort our children…from infancy when they can’t speak for themselves and into young adulthood (when they can be quite outspoken). While my ‘kids’ are now 21 and 17, I know first-hand the challenges of raising babies and toddlers, and recall clearly (and audibly) the discomfort and anxiety they — and I as their parent — experienced with diaper rash. Almost a generation later, nothing had changed in the diaper world. I knew that with my determination as a lifelong learner, I could discover and design a better experience for babies and their families. A parent’s concern to do the best for their child never ends, and it’s my continuing goal to personally give parents the peace of mind they are doing the best possible for their kids.”

X

Oh, before you cancel your diaper subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Upgrade to a membership and save (big time).

If you haven’t joined our new membership program, you’re missing out on our best value, biggest savings and free perks exclusively for members. You can upgrade your subscription to a membership just by ordering a 3-pack box of diapers. With each 3-pack box, you’ll receive 4 free packs of baby wipes, plus two diaper gift packs to share, one each for two friends. You’ll also save 20% off all future orders, enjoy lifetime savings, can apply extra promo discounts, and can cancel or change diaper delivery service at any time. Ready to upgrade?

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

We can make the switch without a hitch.

Maybe it’s time to graduate to a new diaper size? Or to go from diapers to diaper pants? Or from diaper pants to wipes? Some customers think the only option they have to change products is to cancel a subscription and then start a new one (we can all agree that seems rather complicated). The good news is our Customer Service team can change your choice in the system, easy peasy. Just reach out to us at hello@parasolco.com (we never nap), and we’ll take it from there.

X

Oh, before you cancel your baby wipes subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby wipes are created equal.

Baby wipes aren’t all priced the same...because they’re not made the same. Our new plant-based Clear+Pure™ baby wipes are dermatologist-certified and formulated with only the purest ingredients. They’re stronger to prevent tearing, more effective at getting baby really clean with fewer wipes...and they dispense one wipe at a time. At the end of a long day of changing diapers (and at the bottom of your baby’s bum), that is all clearly the best value we know.

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our wipes…

As you shop and compare wipes to find the one best for your baby, it’s important to do your homework because all baby wipes are not created equal. Our new plant-based Clear+Pure™ baby wipes are dermatologist-certified and formulated with only the purest ingredients.They’re stronger to prevent tearing, more effective at getting baby really clean with fewer wipes...and they dispense one wipe at a time. At the end of a long day of changing diapers (and at the bottom of your baby’s bum), that is all clearly the best value we know.

X

Oh, before you cancel your diaper pants subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers pants didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers pants to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Upgrade to a membership and save (big time).

If you haven’t joined our new membership program, you’re missing out on our best value, biggest savings and free perks exclusively for members. You can upgrade your subscription to a membership just by ordering a 3-pack box of diapers. With each 3-pack box, you’ll receive 4 free packs of baby wipes, plus two diaper gift packs to share, one each for two friends. You’ll also save 20% off all future orders, enjoy lifetime savings, can apply extra promo discounts, and can cancel or change diaper delivery service at any time. Ready to upgrade?

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

We can make the switch without a hitch.

Maybe it’s time to graduate to a new diaper size? Or to go from diapers to diaper pants? Or from diaper pants to wipes? Some customers think the only option they have to change products is to cancel a subscription and then start a new one (we can all agree that seems rather complicated). The good news is our Customer Service team can change your choice in the system, easy peasy. Just reach out to us at hello@parasolco.com (we never nap), and we’ll take it from there.

X

Oh, before you cancel your baby lotion subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our lotion didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby lotions are created equal.

Baby lotions aren’t all priced the same...because they’re not made the same.

Need to take a timeout?

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your lotion orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our lotion…

As you shop and compare lotion to find the one best for your baby, it’s important to do your homework because all baby lotion are not created equal.

X

Oh, before you cancel your baby shampoo - body wash subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our shampoo - body wash didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby shampoo - body wash are created equal.

Baby shampoo - body wash aren’t all priced the same...because they’re not made the same.

Need to take a timeout?

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your shampoo - body wash orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our shampoo - body wash…

As you shop and compare shampoo - body wash to find the one best for your baby, it’s important to do your homework because all baby shampoo - body wash are not created equal.

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